From Rio de Janeiro, Brazil to San Diego, CA.
Greetings! I'm Paula, an experienced Product Designer specializing in UX/UI. My design journey began in the vibrant streets of Rio de Janeiro, Brazil, and has since carried me to the sunny shores of San Diego, California.
Over a decade ago, I embarked on a transformative journey, leaving the colorful rhythm of Rio behind to embrace the opportunities of the United States. This adventure broadened my horizons, and today, I proudly speak the languages of design, seamlessly transitioning from my native Portuguese to English and Spanish.
My work is a fusion of cultures and experiences, a reflection of my journey from Brazil to the U.S. This multicultural perspective enriches my design philosophy, allowing me to create experiences that resonate with a diverse global audience.
With a wealth of experience in UX/UI, I'm dedicated to crafting solutions that seamlessly blend aesthetics and functionality. My mission is clear: to design digital experiences that are not only visually stunning but also intuitively user-friendly.
Join me in this exciting world of design where culture, language, and innovation converge. Together, we'll create digital experiences that transcend borders and captivate hearts.
Welcome to my design journey!
Testimonials
Here's what some of my colleagues and collaborators have to say about working with me:
Ritzie Williams
Sr. Manager, User Experience at BOLD
“ I’d highly recommend Paula. Her passion for the users helped push our products to the next level. We worked together on the Nutrition Club Experience which was a suit of tools that was no easy feat design wise. Not only did she create concepts and designs for features, she collaborated with other designers and product owners to deliver excellent designs. Her passion for growth also helped push our design process to be more inclusive of research. With her help, we were able to improve the collaborative process in scheduling additional time to ensure all collaborative parties has what they need and push our design process. ”
Joey Mangini
Manager, UX Research at Herbalife
“ I worked closely with Paula on a large handful of projects and on the same team (even if we weren’t on the same project a few times).I enjoyed working with her very much as she was thorough, timely and provided clear reasons and justification for all of her design choices. She, frequently, had to do the same in front of senior audiences which is no easy task. As a researcher, she made my life easier by providing prototypes in a timely manner that were without flaws and worked with me to show how each task path unfolded so I wouldn’t be confused during testing if anything went awry. Paula is also such a friendly person and so easy to get along with, someone that you can just chat with, which I find to be invaluable in the line of work we’re in. Any company would be lucky to have her. ”
Yeyen Ong 王以茵
UX Researcher at Herbalife
“ I’ve gotten to work with Paula for a few months. Of all the designers I worked work - Paula stood out amongst all as the one of the best communicators, friendliest, talented and most proactive of all designers. When I first joined Herbalife, Paula was one of the first who welcomed me and supported me along the way integrating into my teams and the projects. She was such a joy to work with - always on top of her work and she’s always ahead of projects all the time. In addition to being such a fast and talented designer, she’s always proactive in every meeting and group and often takes initiative to help the team’s goal to move forward.I highly recommend Paula and her work to anyone who needs a fun, talented and trustworthy designer. I promise you that she is worth a full investment in with a return of a thousand-fold. ”
Open to new opportunities!
If you have a project that you want to get started, think you need my help with something, or just fancy saying hey, then get in touch.